From Idea to Impact: Launching Your Dream Niche Service
From Idea to Impact: Launching Your Dream Niche Service
1 hour
The instructors
Overview
Are you a healthcare professional considering expanding your service streams or starting a niche practice? If so, why not learn from those who have already navigated the challenges and rewards of starting a niche service? Join Olivia Turgeon, a pelvic floor therapist from Victoria, BC, and Kregg Ochitwa, a vestibular physical therapist from Saskatoon, SK, for an insightful webinar designed to help you successfully launch and sustain the niche practice or service stream you have been thinking of.
Why Niche? The Benefits of a Niche Practice
Starting a niche service or clinic offers numerous professional and personal benefits, including:
- Diversifying Your Caseload: Expanding into a specialized service allows for a varied and balanced workload.
- Exploring an Area of Interest: Focus on a field that genuinely excites you and aligns with your expertise.
- Setting Yourself Apart: Stand out in your profession by becoming the go-to expert in your niche.
- Filling a Demand: Address an unmet need in your community and become an essential resource.
- Satisfaction & Impact: Experience the fulfillment of working in an area you are passionate about while making a meaningful difference in patients’ lives.
What You’ll Learn
Through our combined experiences in launching and maintaining niche services in pelvic health and vestibular therapy, we’ll cover essential insights, including:
- Why start a niche service?
- Key ingredients to successfully launch and sustain your niche practice.
- Common barriers and challenges.
- Pivots and adaptations we made along the way.
- Effective marketing strategies for niche services.
- Lessons learned, including our mistakes, surprises, and success stories.
- Is the risk worth the reward?
Learning Objectives
By the end of this webinar, you will:
- Understand the key factors that contribute to a successful niche practice.
- Identify potential challenges and learn strategies to navigate them.
- Develop a plan for launching or refining a niche service in your practice.
This webinar is designed for physical therapists, allied health professionals, and clinic owners looking to specialize, expand their service streams, and create a lasting impact in their communities. Whether you’re in the early stages of considering a niche or looking to refine an existing specialty, this webinar will provide invaluable insights to help you move forward with confidence.
Don’t miss this opportunity to gain practical knowledge from professionals who have been there—register today!
Webinar Details
The registration fees are as follows:
- Regular registration: $50
- Early-bird registration: $35 (ends March 28, 2025)
- Embodia member registration (after early-bird ends): $40
What's included:
- Join Kregg Ochitwa and Olivia Turgeon for a 60 minute live presentation, including a Q&A session
- Get access to the recording for free
- Certificate of completion
- Downloadable resource: From Idea to Action - A Business Plan Template for Niche Physio Practices
The instructors
DPT, BComm, BA
Olivia Turgeon completed her Doctor of Physiotherapy degree in 2019 and has since worked in both Australia and Canada. Drawing from both healthcare systems, she integrates diverse knowledge and specialized training to provide expert, evidence-based pelvic health services. She specializes in women’s pelvic health, pelvic pain conditions, birth preparation and pre and postnatal care. In 2024, Olivia accomplished her dream of opening a pelvic health-focused physiotherapy and wellness clinic. Her vision was to create a space dedicated to pelvic health while embracing a multidisciplinary approach. Since opening the clinic in October 2024, her team has expanded to include five pelvic health physiotherapists, a chiropractor, an osteopath, two acupuncturists, a registered massage therapist, an athletic therapist, a kinesiologist, a naturopathic doctor, and multiple yoga and Pilates instructors.
Olivia is passionate about fostering a strong sense of community, bringing people together through education, connection, and shared experiences to receive evidence-based patient centered care. Her clinic is designed to be more than just a treatment space—it’s a place for individuals to feel supported and empowered throughout their personal healthcare journey.
BScPT, CWCE, CredMDT
Kregg has been a registered physical therapist since 1995. Over the years, his caseload has evolved from exclusively orthopedic care to a blend of orthopedic and vestibular rehabilitation. With this background, he has established a strong reputation in concussion management, having treated athletes in the NFL, CFL, collegiate ranks, WHL, high school athletics, and the dedicated weekend warrior.
In 1998, he completed his first course in vestibular rehabilitation. In 2008, he fulfilled all requirements of the Vestibular Rehabilitation: A Competency-Based Course at Emory University in Atlanta, Georgia. Since then, he has pursued extensive continuing education throughout North America in orthopedics, traumatic brain injury, and vestibular therapy. In 2025, he earned the designation of Advanced Vestibular Physical Therapist (AVPT) through the University of Pittsburgh.
Given his commitment to ongoing education and evidence-based practice, Kregg has been invited to teach weekend courses and present at conferences throughout North America and Europe. He looks forward to sharing what he has learned over the years to help other clinicians achieve better outcomes in less time.
In 2010, Kregg founded North 49 Physical Therapy and the North 49 Balance & Dizziness Centre in his hometown of Saskatoon, Saskatchewan. What began as a single-clinician practice has grown to a team of six physical therapists, with more than half of the clinic’s caseload consisting of patients with dizziness and balance disorders. The clinic collaborates closely with a trusted network of consultants, including specialists in otolaryngology, neurology, neuro-ophthalmology, audiology, occupational therapy, psychology, and neuropsychology.
Too many people live with dizziness unnecessarily, and Kregg’s goal is to help change that.